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What are the strategies and tips for doing market research?
1 answer 39 views
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What is a Control Group in marketing messaging?
1 answer 93 views
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How do I distribute users across marketing messaging variations?
1 answer 48 views
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What is multi-variate testing in marketing and communications?
1 answer 61 views
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Is marketing campaign ROI driven by incremental response?
1 answer 86 views
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How can we represent ROI as a platform for marketing stakeholders?
1 answer 43 views
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How can we improve marketing campaign ROI using uplift modeling?
0 answers 56 views
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What are the keys to making people-based marketing to work?
1 answer 36 views
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Who coined the term "People-based marketing"?
1 answer 34 views
Who coined the term "People-based marketing"?Who coined the term "People-based marketing"? ...
by Pieter Gold Status
(30,445 points)
answered in Advertising & Marketing Mar 21
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What is People Based Marketing?
1 answer 51 views
What is People Based Marketing?What is People Based Marketing? ...
by MathsGee Platinum
(118,646 points)
answered in Advertising & Marketing Mar 21
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What are customer dynamics in marketing?
1 answer 54 views
What are customer dynamics in marketing?What are customer dynamics in marketing? ...
by Pieter Gold Status
(30,445 points)
answered in Advertising & Marketing Mar 21
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What is customer heterogeneity in marketing?
1 answer 70 views
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What are the fundamental axioms of marketing strategy?
1 answer 44 views
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What is the difference between additive and multiplicative uplift in marketing?

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What are the challenges with coupon marketing in ecommerce?
1 answer 38 views
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Is it cheaper to acquire a new customer than retain an existing one?
1 answer 47 views
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What is savability with respect to customer retention modelling and strategy?
1 answer 52 views
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What factor is the best predictor of customer attrition for a mobile network operator (MNO)?

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What are the effects of intrusive customer retention contact mechanisms?
1 answer 79 views
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What factors contribute to MNO customers becoming high churn risk individuals/companies?

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What method(s) can be used to assess the true impact of marketing campaigns?
1 answer 48 views
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How have data-driven customer churn/retention approaches evolved over time in the telecommunications space for mobile network operators?

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How can organizations ensure profitability from their retention activities/interventions?

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Is it possible for customer churn interventions to cause more harm than good?
1 answer 43 views
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How can a marketer show that uplift modelling improves return on investment (ROI)?

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What is the difference between lift and uplift in marketing?
1 answer 81 views
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How can campaign managers use uplift modelling to get more voters for their candidates?

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What are the benefits of uplift modelling ?
1 answer 65 views
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What are the different segments found in uplift modelling?
1 answer 65 views
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What is the difference between traditional response and uplift modelling?
1 answer 77 views
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What are the other names for uplift models?
1 answer 66 views
What are the other names for uplift models?What are the other names for uplift models? ...
by Pieter Gold Status
(30,445 points)
answered in Advertising & Marketing Mar 20
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What is Google replacing Universal Analytics with?
1 answer 66 views
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Why are website "Monthly Visits" on SimilarSites and Similarweb different when it is the same company?
0 answers 50 views
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What questions should a pricing analyst ask themselves when defining their price optimization?

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How can choice models be improved?
1 answer 54 views
How can choice models be improved?How can choice models be improved? ...
by MathsGee Platinum
(118,646 points)
answered in Advertising & Marketing Mar 4
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What are variables in marketing?
1 answer 64 views
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How do marketers use the multinomial logit model (conditional logit model) in market research?
0 answers 54 views
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What skills are required for data-driven marketing decisions?
1 answer 65 views
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To whom is directed marketing directed to?
1 answer 42 views
To whom is directed marketing directed to?To whom is directed marketing directed to? ...
by Pieter Gold Status
(30,445 points)
answered in Advertising & Marketing Mar 3
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What channels are used in direct marketing?
1 answer 51 views
What channels are used in direct marketing?What channels are used in direct marketing? ...
by Pieter Gold Status
(30,445 points)
answered in Advertising & Marketing Mar 3
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What is direct marketing?
1 answer 57 views
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What is market entry research?
1 answer 50 views
What is market entry research?What is market entry research? ...
by Pieter Gold Status
(30,445 points)
answered in Advertising & Marketing Mar 2
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What is market assessment research?
1 answer 67 views
What is market assessment research?What is market assessment research? ...
by Pieter Gold Status
(30,445 points)
answered in Advertising & Marketing Mar 2
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What is competitor intelligence research?
1 answer 52 views
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How do I do a business needs assessment study?
1 answer 47 views
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How do I do branding research for my startup?
1 answer 60 views
How do I do branding research for my startup?How do I do branding research for my startup? ...
by Pieter Gold Status
(30,445 points)
answered in Advertising & Marketing Mar 2
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What is market segmentation?
1 answer 52 views
What is market segmentation?What is market segmentation? ...
by Pieter Gold Status
(30,445 points)
answered in Advertising & Marketing Mar 2
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What is the largest addressable qualified audience in digital marketing?
0 answers 64 views
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Why do marketers study awareness, attitudes, and usage (AAU)?
1 answer 91 views
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How do you calculate Brand usage Index?
1 answer 165 views
How do you calculate Brand usage Index?How do you calculate Brand usage Index? ...
by Pieter Gold Status
(30,445 points)
answered in Advertising & Marketing Feb 16
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